Research On The Development Strategies Of RH Environmental Sanitation Equipment Company

With the deepening of economic globalization,enterprises are facing market competition further intensified,so many large enterprises in order to achieve further development,have begun to develop and implement marketing strategies,through economies of scale to enhance their market share and competitiveness.As one of the large enterprise group and run the western region city sanitation in a device,it has made great achievements in the development in recent years,but there are still some shortcomings.This article mainly carries on the analysis to its development strategy,in order to find a breakthrough in the development and ChongQing RunHe environmental sanitation equipment enterprises.First of all,this article through the literature,comprehensive The management science,economics,strategic management,marketing management and other aspects of knowledge,to lay a solid theoretical foundation for the study.Secondly,based on the run and group and its development is introduced,using the PEST method on the development of environmental analysis,a clear run and the group is currently implementing the development strategy facing the external environment.This paper,from several aspects of the detailed analysis on the development and problems of strategic group run there,and the reasons are summarized and studied.Finally,on the basis of comprehensive analysis,this paper formulates the corresponding development strategy,and puts forward a series of countermeasures,to fully ChongQing RunHe environmental sanitation equipment enterprises The effectiveness of the development strategy,in order to enhance the overall health and long-term development of the group,to promote the development of the western region of China's urban environmental sanitation equipment industry.