Research On Brand Building Of Agricultural Products Of Lian Zhou Flowering Cabbage

With the rapid development of economic development,Chinese agricultural production has made rapid progress.In Chinese traditional agricultural production,there are a small number of agricultural products,small varieties of shortcomings,to a certain extent,restricts the construction of agricultural products to carry out the work,but also to Chinese agricultural development impact.In the new era,people's living standards have been improved,agricultural production to put forward higher requirements,agricultural production more and more attention to brand building,so as to promote the transformation of traditional agriculture to modern agriculture.The first part of the paper expounds the research background,purpose and significance of this paper,the research trends at home and abroad,research ideas and methods.The concept of the characteristic agricultural products is defined,the theoretical basis of the brand building of the characteristic agricultural products is introduced,and the contents and key links of the brand building of the characteristic agricultural products are briefly described.In the main part of the article,the paper summarizes the brand of agricultural products in Lianzhou flowering cabbage,expounds the present situation of Lianzhou Flowering cabbage and the development of Lianzhou flowering cabbage characteristic agricultural products,and summarizes the practical practice of Lianzhou flowering cabbage characteristic agricultural product brand construction.This paper analyzes the problems existing in the brand building of special agricultural products in Lianzhou,and analyzes the reasons behind the problems.Afterwards,the DEMATEL analysis was carried out on the influencing factors of Lianzhou flowering cabbage characteristic agricultural product brand construction.Finally,according to the status quo of the brand building of agricultural products in Lianzhou,this paper puts forward the characteristics of Lianzhou flowering cabbage characteristic agricultural products from the aspects of the characteristics of agricultural producers,the government and the agricultural association on the basis of the relevant experience and the relevant problems and reasons Suggestions on Brand Building.According to the characteristics of the times to Lianzhou flowering cabbage brand brand positioning,and from the government authorities point of view,Lianzhou flowering cabbage brand next step in the construction and promotion of targeted,with operational planning and recommendations,Promote and promote the construction and development of other agricultural products brand,and better promote Lianzhou flowering cabbage brand comprehensive and healthy development,the research content of this article can provide decision-making basis for the relevant enterprises,but also to the relevant government departments to provide an important reference.