Research On The Construction Of Geographical Indication Brand Of Agricultural Products In Huizhou

The brand of agricultural product geographical indication is a public brand symbol frequently used by the producers and operators of agricultural products in specific regions.The construction and development of agricultural products geographical indication brand is helpful to improve the popularity of agricultural products,enhance the market competitiveness of agricultural products and increase the income of farmers.Huizhou city has a strong comprehensive agricultural strength,abundant resources of geographical indications of agricultural products,and a lot of advantages in the development of agricultural product brand construction.However,there are still many problems and deficiencies in the brand construction of huizhou agricultural products geographical indication,such as low brand value,serious product homogeneity,insufficient brand protection and low industrialization degree.This paper makes a series of researches on the brand construction of huizhou agricultural product geographical indication.By 2019,huizhou had registered 13 geographical signs.The geographical indication of huizhou agricultural products has shown the brand effect initially,but there are problems in the aspects of brand value,brand protection,product quality,industrialization degree and fund policy support.The author thinks that it is mainly caused by subjective factors such as government,trade association and production and operation subject.Based on the comprehensive analysis of the problems and constraints of the brand construction of huizhou agricultural products geographical indication,this paper puts forward some Suggestions on the function of the government,industry associations,enterprises and other related subjects,and finally puts forward the community conception of huizhou agricultural products geographical indication.