A Study On Corporate Governance,Cash Dividends And Over-investment Behavior:Based On Manufacturing Listed Companies

With the rapid development of economy in our country in recent years,the real economy has made great progress,the insurance industry in such a booming development,under the big background of beginning,For equipment of property insurance risks,development is relatively slow.Of danger to plant,equipment such as compared with the car insurance risk has not been an unprecedented development Property insurance companies want to expand equipment insurance market,increasing the coverage of the premium income,in addition to relying on the relevant national policies and laws and regulations,more should take advantage of their own advantages,digging their own marketing channels,realize the equipment insurance market of huge potential.Establish distinctive that meet the needs of the market marketing strategy,will greatly improve the equipment insurance premium income.To develop equipment insurance market has a very important role.Based on bin county YongCheng property insurance company branch equipment insurance as the research object,to establish YongCheng insurance equipment bin county branch of special marketing strategy,its research results to bin county city always property insurance company branch of market development,corporate development and planning has great reference significance.This article is divided into seven chapters,three parts,the first part mainly showed in this paper,the research significance and research background,the research status home and abroad for reference,to determine in this paper,the theoretical basis,research content and research methods;The second part in bin county various aspects of the environment as the breakthrough point,analysis of YongCheng property insurance company bin county branch of the relevant market environment.The main research content,take the market marketing related theory as the breakthrough point,bin county of YongCheng property insurance company branch equipment insurance and the analysis of existing problems,the advantages of developing equipment insurance marketing strategy.The third part,based on the analysis and research of the previous part,put forward equipment bin county YongCheng property insurance company branchof insurance marketing strategy implementation safeguard measures as well as the prospects and prospects.