Analysis Of Animation Marketing

The core proposition this article studies is the marketing of the animation industry; the core viewpoint is that the marketing of the animation industry is essential to the development of the animation industrial and the key element of the marketing of the animation industry is the creation of the interior and external environment and the animation creativity. The main content of the thesis is the analysis of the marketing of the animation industry in China and by comparing the domestic and foreign marketing strategy of the animation industry, the author puts forward reasonable proposals to the marketing of Chinese animation industry.The marketing of the animation industry is the process of transmitting the animation products and the related derivation to the consumers through a series of marketing strategies to satisfy consumers' demands and for the animation producer as well as the investors to gain profit. The contents of the marketing of the animation industry includes the release of the animation television programs, the publication of animation books as well as animation channel operations of the derivative products In addition to the preface and the conclusion, the paper throughly researched the marketing of the animation industry from the following four parts :Part one, the overview of marketing of the animation industry. This part gives a brief account of the marketing of the animation industry from the following three aspects: 1st, to understand the marketing of the animation industry from the point view of the concept; 2nd, to understand the marketing of the animation industry from the point view of the development of the marketing of the animation industry; 3rd, to make basic analysis and research of the factors concerning the marketing of the animation industry.Part two, analysis of the current animation industry market on the following four aspects: 1st,animation market's construction and size in China; 2nd, animation marketing's macroscopic environment; 3rd, animation product's current situation; 4th, the general animation marketing channel and retailing situation. Part three, analysis of animation marketing strategy on four aspects: 1st, summary on animation marketing process; 2nd, marketing strategy in target market by taking the marketing strategy of "blue cat" as sample; 3rd, the brand marketing strategy by taking Disney's marketing strategy as sample; 4th, the combined strategy of animation marketing.Part four, analysis of animation marketing in China on four aspects: 1st, superiority of Chinese animation industry's marketing, mainly on culture and policy; 2nd, shortcomings in Chinese animation marketing process, mainly on lack of animation brand and channel of investment and financing; 3rd, compare with foreign animation marketing, on the mode of investment and financing, way of using historical and cultural resources, and supporting policy from the nation, etc.In the conclusion part, the author thinks that compared with Japan, South Korea, and US, the the marketing of the animation industry in our country is being at the start stage, so it is no doubt important for us to draw lessons from these countries and formulate marketing methods suitable to the present situation of the animation industry in China. Drawing lessons from the success of the animation market marketing cases of other countries, and taking the animation industrial development in our country into account, the author put forward her own viewpoints and suggestions on training the animation marketing talent, constructing the animation market system and implementing animation industrial policy.The paper thoroughly studies the basic concept and the present situation of the animation industry marketing as well as the marketing strategy, and forecasts the development of the animation industry marketing in our country so as to make contribution to the animation industry marketing and the development of the animation industry in our country.