Research On Marketing Mode In The Process Of Traditional Enterprises' Digital Transformation

This article mainly through the case study,the research object case study,combined with theoretical knowledge extends to the traditional enterprise transformation of social problems,for the traditional enterprises in the Internet environment to provide some advice in the field of marketing.This paper is divided into four chapters.The first and second chapters mainly explain the basic concepts of the research,and the literatures related to the problems are reviewed.As well as the description and elaboration of the research content.The basic concepts and literature review of the contents of this paper are described.The third chapter is mainly to classify the case description,and case analysis and case reflection.The fourth chapter will be a comparative analysis of the case,the case for the user growth in the number of systematic comparison.According to the case reflected in the summary of the summary,according to a detailed analysis of the case to explain the reasons for the problem,and propose solutions to the problem.This paper discusses the traditional enterprises in the process of digital transformation,marketing communication effect of the scope of the problem,specifically to explore how to choose a different marketing model,to achieve the purpose of transformation.This paper studies to increase user accumulation as a criterion to explore such specific issues.There are many problems in the transformation of traditional enterprises.I hope that this paper will give some reference significance to how to carry out scientific and effective strategy development in the process of transformation of traditional enterprises.