Traditional Handicraft Digital Experience And Product Network Marketing Research

With the advent of the era of big data,along with the intelligence,mechanization of the industry to enhance the competitiveness of traditional handicrafts in the production technology,process,market operation has become increasingly mature.But at the same time,it also brings some problems,such as homogenization of products,mass production,diversification and individuation.Faced with this series of problems as well as fierce competition in the market,the traditional cultural value of traditional handicraft products,the pursuit of the national cultural connotation of handicraft products,has become the key strategy to win the market.In combination with the intelligence advantage of big data,the integration of traditional culture and art resources,the cultural transmission to consumers,let consumers better in product demand and exclusive experience a traditional culture and national characteristics and inheritance of craftsmanship mark.According to the analysis of product related research in Gejiu tin crafts and traditional handicraft case,with the traditional process of resources,enhance the consumer shopping experience,network marketing products for design innovation,in the smart terminal(intelligent mobile phone,tablet computer)as a platform,a convenient and practical design research of consumer experience consumer mobile applications custom program.