The Performance Analysis Based On The Merger Case Between Yoku And Tudou

In a market economy environment,mergers and acquisitions are an important means of business expansion.Through mergers and acquisitions,companies can rapidly expand the scale and improve competitiveness,optimize the allocation of resources.Video site,video publishing,management and sharing is the main content of the website.The online video industry,although the birth of the time is not very long,but the development is very rapid.Hoping that through the analysis and research,the first of the ins and outs of clear Yoku M&A in this case the potatoes can be analyzed from the point of view of the theory of mergers and acquisitions.Secondly,I hope that the analysis of this thesis has played a certain role in enlightening the future development of the industry on the video site.Finally,the attempt to combine theory with practice,through the application of theory and analysis in actual case to find theory is yet to be improved,I hope the best for mergers and acquisitions in the future development of the theory to the modest.Researches on performance analysis of M&A are mostly theoretical researches,and they usually use the method of the model analysis,while case study about performance analysis of M&A is less.We intend to proceed from the specific case of Yoku Company's M&A,and then analyze the situation of Yoku Company's performance analysis of M&A,to raise measures for developing the Mergers and Acquisitions.In this paper,the standard research methods,such as the study of induction,deduction,comparison and chart method are used.During the study,we will conduct in-depth analysis and investigation.This paper is based on extensive research data.This paper introduces the relevant literature,theory and acquisition process.Then make a detailed analysis from the motivation,integration and performance aspects of Yoku M&A Case.The first part describes the background of this paper and research methods and ideas,literature review at home and abroad and put forward the central topic of this paper.The second part describes the theoretical basis of the correlation between M&A and performance analysis.The third part introduces the general situation of the acquirer and the merged company,a detailed review of the merger and acquisition process and find out the relevant issues of the case,and then analyzed the motivation of M&A.The fourth part analyzes the performance,and tries to find out the reason of the effect of M&A on the performance based on the results of the performance analysis.In the fifth part,the analysis of this paper is summarized and summarized,and the conclusions and implications of the study are drawn.The sixth part is Conclusion.The innovation of this paper lies in selection of the Internet video industry in recent years,and statistics the latest data,starting from the point of view of M&A motive,for operating synergy,management synergy and financial synergies,expand market share performance analysis,then this based analysis of the mergers and acquisitions affect their performance,finally summarized.