Enterprise Brand In The International Marketing Strategy Research

Marketing occupies important position in the process of enterprise production and management,effective marketing strategy can better improve the sales of enterprises,improve enterprise's popularity,get more loyal customers.With the rapid development of science and technology,the Internet has become the mainstream of The Times,the innovation of the electronic commerce mode gradually developed,B2 B enterprise arises at the historic moment,B2 B type enterprise's brand of international marketing research,is of great significance for the development of the market marketing.This paper is mainly to multinationals company S brand international marketing research analysis,S company has an important position in the electrical industry.After the application of electronic commerce mode,but also has the absolute advantage in the marketing market,but at the same time also there are some loopholes,how to make use of market marketing idea,perfect the company S country brand marketing,to better promote the development of company S is very important.In order to better complete the thesis writing,in combination with the author USES literature research,case method and the method of combining theory and practice to complete the thesis mainly is divided into six parts: the first part is the introduction part,the thesis research background,significance,research status at home and abroad,the related basic concepts and theory,research contents and methods,a brief introduction to the research idea and innovation points of analysis;The second part is mainly to analyze S company market environment;Mainly on the company S external marketing environment,company S product market and competitor analysis,and the company S currently exist in the process of brand marketing major advantages and disadvantages were analyzed,and the third part introduces the company S brand marketing present situation,analyzes the characteristics of brand marketing;The fourth part put forward the company S brand marketing strategies,from brand planning ability,execution of brand promotion,brand tracking management three aspects,improve the capacity to formulate marketing strategy;The fifth part is conclusion and suggestion,on the basis of summarize the article put forward the deficiencies,hope that through this article research,to promote the company S electrical products brand marketing.