Ningxia Sand Lakes Halal Food Co.,LTD.Brand Marketing Research

Brand marketing is the basic corporate behavior of the modern enterprise business practices to respond to market competition and meet consumer demand, increase profit levels. For the halal food industry is concerned,because of the unique brand’s market, price, image, geography, population factors,halal food should pay attention to brand marketing strategy. In this paper, Ningxia Shahu Halal Food Co., Ltd. (hereinafter referred to Shahu Company) as the research object, by combing the brand marketing theory and research to determine the path; practical analysis tools to establish corporate brand marketing, At the same time, using SWOT and PEST analysis of the company’s brand marketing Shahu internal and external environment are analyzed. This paper argues that, Shahu in both distinctive brand marketing, market positioning accuracy advantage, there are also brand design, image and communication and other aspects of disadvantage. Therefore, Shahu companies should enrich and optimize brand marketing strategy, by repositioning existing brands, improve brand design, brand personality and image of the perfect shape, improve brand communication mode,Shahu improve the company’s brand marketing skills. Finally, for the successful completion of corporate brand marketing strategy, the need for effective safeguards to adjust and optimize the company’s business model, from the operating mechanism to provide macro-institutional guarantee for the smooth implementation of brand marketing; improve the marketing organization, strengthen the marketing team building, organizational and personnel security for the smooth implementation of brand marketing; strengthen the company’s brand culture, brand cohesion centripetal force, provide psychological security for the smooth implementation of brand marketing.