Research On The Impact Of Fintech On The Retail Business Of Chinese Commercial Banks

From the earliest online banking to third-party payment to today’s big data and blockchain,it is essentially the advancement of science and technology,as well as the replacement of financial services.Such a technology-enhancing financial process is the concept of “financial technology”that we proposed in 2016.Whether it is the transformation of commercial banks by IT systems or the integration of Internet finance and commercial banks,it is the path that financial technology has gone through.They have great influence on China’s commercial banks,and even every time they are commercial banks in China.Subversion of business.Financial technology was sizzled and widely concerned in 2016.In fact,it is the result of the disappearance of Internet financial dividends,the recognition of intelligent development,and the need for customers to access new scenarios.Financial technology needs to be separated from the industry restrictions of Internet finance and become a new industry.This has made traditional financial institutions,especially commercial banks,passive in the Internet financial era,trying to lead financial technology at new nodes.This article is a case study,through the case of China Merchants Bank to explore the overall situation of commercial banks in the background of financial technology.The full text is divided into six parts.The first three parts are the basis of research support,and the last three parts are the main part of the thesis.The first part is the literature review and theoretical situation.By combing the literature of predecessors,it is found that the research of domestic financial technology on the retail business of commercial banks mostly stays at the level of macro-advice.The point of foreign research is only a single customer experience.The correlation between the retail business of financial technology and commercial banks,the role of financial technology in the retail business before and after the retail business,and the role of financial technology in the retail business are not well answered.The second part is to sort out the development status of financial technology,to understand the definition and development of financial technology,and then to briefly describe the core technology of financial technology and the current direction of deepening.The third part is to sort out the status quo of the retail business,sort out the definition and classification of the retail business,and show the current status of China’s retail business development.The fourth part,the case introduction.From the two aspects of the development of retail business of China Merchants Bank and the development offinancial technology,the paper analyzes the development of China Merchants Bank’s retail business and compares it with its peers.It is concluded that China Merchants Bank is better in the development of retail business.To sort out the financial technology strategy and application of China Merchants Bank and compare it with the interbank banks and technology companies,it is concluded that China Merchants Bank is better in the development of financial technology.The fifth part,case analysis.From the comparison of the retail business situation of China Merchants Bank and the overall financial technology development index,explore the relationship between the two.And compare the mechanism changes and mode changes of China Merchants Bank’s financial technology before and after.Finally,we explored the potential risks of China Merchants Bank in the process of change.The sixth part,the countermeasure part.In response to the previous part of the case,the specific countermeasures against the impact of financial technology commercial banks were proposed from the three levels of China Merchants Bank,Commercial Bank and government supervision.