Research On The Development Strategy Of Bank Of Kunlun Personal Financial Business

Personal financial business is one of the main business of commercial banks,also known as retail business.After entering twenty-first Century,vigorously develop the personal financial business has become the consensus of the domestic banking sector,according to the foreign personal financial business development path and the successful experience of China's major commercial banks have begun to transition to the retail business at the same time,also put forward the strategy and direction of key retail business development.According to the recent bank report shows that personal financial business income share increased year by year,commercial banks will bring a wider source of income.The Bank of Kunlun since the reorganization,after the rapid development,has made considerable development and progress in all aspects of the business scale and the type,service level and ability,management and sales team and customer group development.The next period of time,domestic economy is three superimposed perplexing situation will continue,the economic development of the "new normal" features more obvious,to not only is the shift of growth,structural adjustment,but also highlights the risk of new period,opportunities and upgrading of the critical period of transition,bring new phase response the challenge and seize the opportunities for development,which is the present research on the direction of the development of retail business of Bank of Kunlun,so as to guide the future development of the retail business for some time.