Implementation Of An Insurance Marketing System Based On Cloud Platform

In a market economy,commercial insurance is not an integral part of healthy development of the insurance industry,not only for the country's economic development has an important role,but also for social stability,improve the people's living standards also have important implications.At this stage is an important stage in the transformation and upgrading of commercial insurance,as the participants of the insurance industry,the insurance companies should strengthen information technology,insurance sales increased use of cloud computing to expand sales channels and strengthen customer relationship management,the subject for this binding cloud computing applications and insurance sales study has important significance.Around cloud computing and insurance sales combined with this theme,this paper,literature reference method,theory with practice,inductive method stocktaking of cloud computing and insurance companies combined,there is a problem,solution,applications were studied.After the study learned that cloud computing in the insurance companies should not yet mature,is still in the exploratory stage,at this stage already have some insurance companies try to use cloud computing to expand sales channels,integrating business data,improve insurance services,and customer relationship management.Since the beginning of the cloud in the insurance industry to promote the application,subject to various restrictions still exists some problems,the performance of insurance enterprises lack awareness of cloud computing and cloud proficient technical personnel do not have the conditions for technological development capability and cloud computing applications,many insurance enterprise information management infrastructure is still relatively weak.Insurance enterprises to promote cloud computing and sales combined with the need to enhance awareness of cloud computing,and to develop the technical team,or by the application of external resources to enhance their ability to strengthen the information infrastructure,create applications for the cloud and in good condition surroundings.To effectively promote cloud computing combined with insurance sales,insurance companies need to build applications based on cloud computing technology,according to their own business sales need to design modules,change the system requires data processing,product delivery,customer follow-up,online trading,service,interactive communication and other basic functions,so that the insurance companies can use cloud computing to better carry out business sales,develop customer groups.