| Based on the analysis and combing of domestic and foreign study on patronage,this paper takes Yantai pig 's short-term rent as an example,and obtains the first-hand research data through interviews and questionnaires.The characteristics of the online patrons and suppliers,and finally put forward the corresponding suggestions according to the analysis results.A total of 250 valid questionnaires were obtained.The data were analyzed systematically by means of mathematical statistics analysis and chi-square test.The results show that the Yantai area online patrons are mostly urban middle class,their overall quality is higher,generally have a full-time formal work,and online patrons supply is often only as a second occupation to increase household income,most of them Can be more skilled in the operation of the network,and willing to accept new things,engaged in online B & B supply is the effective use of their idle houses and free time.The increase in income and the way to run bed and breakfast as an independent business is the main reason they are engaged in the industry,and in the process they have gained a sense of satisfaction in their hearts,they have basically achieved the goals of online B & B,so they In the future are willing to continue to engage in this industry.According to the group characteristics of Yantai online home stay facility providers through interviews,further analyzing the behavior of the group preference,it has been proved that online home stay facility supplier behavior preference and important implications.Because the current online home stay facility is still in its infancy,the popularity is lower,so its social problems such as lack of government policy,current online home stay facility supplier in Yantai,there are some difficulties in the process of industry need online home stay facility supplier himself and the joint efforts of the society from all walks of life. |
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