A Study On Private Banking Business Development Of QZ Branch Of ICBC

Private banking business originated in sixteenth Century in Geneva,Switzerland,is now very mature in Europe and the United States development model.In China,private banking is not only a new field of commercial banks,but also has a huge market potential.In this paper,the industrial and Commercial Bank of China QZ branch as an example.First analyzes the origin and historical background of the private banking business,the application and research status of the private banking business at home and abroad,expounds the main content and the basic theory system of private banking business development,for industrial and Commercial Bank of QZ branch of the private banking business can get better.First of all,this paper analyzes the origin,historical background,the application and research status of the private banking business.Secondly,a comprehensive analysis of the industrial and Commercial Bank of China QZ branch of the private banking business development status of SWOT analysis,and the domestic and foreign private banking business of some classic empirical case analysis.Finally,made the following recommendations for the development of private banking business of ICBC QZ branch: improve the evaluation mechanism;increase brand influence;open all-round marketing mode;strengthen personnel training,improve the quality of personnel;optimize the customer management system;clear business objectives;perfect the Internet channel,highlighting the advantages of banks.