Research On The Competive Strategy Of Inner Mongolia Huo Coal Hongjun Aluminium&Electricity Co.Ltd.

This paper makes Inner Mongolia Huo Coal Hongjun Aluminium&Electricity Co.Ltd.competitive strategy as the research object,combining the theory of enterprise strategy management,competitive strategy theory,industry chain theory,the circular economy theory and the SWOT analysis method,from the development situation of Inner Mongolia Huo Coal Hongjun Aluminium&Electricity Co.Ltd.at present,analyzes the external environment and internal conditions in the development process of the company,such as the opportunities and threats in the external environment,and its development advantage---include core competitive advantages and general competitive advantage---and its own disadvantages,uses EFE matrix and IFE matrix,and QSPM matrix further,eventually confirm that Inner Mongolia Huo Coal Hongjun Aluminium&Electricity Co.Ltd.should taken the combinational competitive strategy with cost leadership strategy as priority,production of differentiation strategy as auxiliary.This paper include:the first part is the introduction part,including research background and significance,research contents,research methods and research ideas,route and the framework;The second part is the theoretical basis and definition;The third part is current condition and problems of Inner Mongolia Huo Coal Hongjun Aluminium&Electricity Co.Ltd.;The fourth part is external environment and internal condition analysis of the Inner Mongolia Huo Coal Hongjun Aluminium&Electricity Co.Ltd.,in fourth and fifth chapters of this paper;The fifth part is drawing the competition strategy of Inner Mongolia Huo Coal Hongjun Aluminium&Electricity Co.Ltd.,in sixth chapter of this paper;The sixth part is the advice to guarantee the smooth implementation of cost leadership competitive strategy policy,in seventh chapter of this paper;The seventh part is conclusion and prospect.In short,the cost leadership strategy is the optimal competitive strategy of Inner Mongolia Huo Coal Hongjun Aluminium&Electricity Co.Ltd,on the base of electrolytic aluminium industry market competition environment,national macroeconomic policies and enterprise own development advantages and disadvantages.In order to promote the smooth implementation of the strategy,this paper puts forward some countermeasures and suggestions,such as enhancing the company's core competitiveness,actively promoting aluminum industry chain integration,paying attention to the enterprise investment scale effect and emphasising on cost control and so on.