Airline Team Revenue Management Based On Dynamic Pricing

Airline team revenue management is part of the revenue management.Emphasizing on team revenue management can improve the airline load factor and revenue.Civil aviation is on the growth of the golden period from the current domestic airline revenue analysis.Analyzing Xiamen Air’s team revenue management process to prove that emphasizing on team sales can increase the airline revenue.Raising some problems based on the current sales situation of the team revenue management system.Using SPSS with the actual airline passenger sales data,it is found that the traditional common autoregressive integral moving average model and the multiple linear regression model are not suitable for the forecast analysis of team passenger sales data.Using the regression analysis algorithm,BP neural network algorithm,support vector machine algorithm and combination forecasting algorithm respectively to forecast and compare the civil aviation team sales data in MATLAB.Providing more accurate forecasting information for the civil aviation sales staff in order to obtain a higher revenue.The results of the analysis show that neural network,support vector machine and combinatorial prediction can improve the prediction accuracy comparing with regression analysis.The prediction accuracy of support vector machine is lower than that of neural network,but it has stronger generalization ability.The combined forecasting algorithm can avoid the error of the single forecasting method and is more suitable for the actual operation of the route salesman.Finally,the dynamic pricing model is established considering the needs of the team,the rate of the team agent and the game relationship between the airline and the team agent.Based on the passenger sales data of a certain airline in China,this paper chooses NKG-DYG route as an example to verify the validity of the dynamic pricing model.The use of examples shows that the using of team dynamic sales process in the process of team has more revenue than the actual way.Dynamic pricing can help airlines get higher profits in the process of team sales,which has important value for airline revenue management.