Guizhou Toyota Motor 4S Shop Service Marketing Optimization Research

Along with C hina's growing economic strength,and constantly improve the level of people's life and the traditional foreign brands more and more attention to the China automobile market,Chinese automobile industry ushered in the golden age of rapid development;followed by the emergence of a large number of various brands of automobile 4S stores,after decades of development,the domestic automobile 4S shop has formed scale.It is showed that many developed countries and 4S stores are different;in general,there is still a big gap between the domestic 4S shop 4S shop with the developed countries,because of their different levels of economic development,social systems are different,there are also gaps in population quality,so the domestic 4S shop and 4S shop compared to the developed country in the business philosophy and service concept,is still in the primary stage,many aspects still need to be improved.The total economy in Guizhou province has been in a backward position,in the country started late,poor foundation;with the country in recent years,the western region to support efforts to increase the economic development of Guizhou Province,significantly enhance the speed,Guizhou province automobile market will usher in a golden period of development;so the Guizhou province automobile 4S shop should firmly grasp the opportunities for development rare,will all take the customer as the center as the starting point,to meet consumer demand as the fundamental purpose,to consolidate its market position;the TO YOTA automobile 4S shop service management system in Guizhou Province as the research object,at present has been built to complete the marketing and service marketing theory basis,through on-the-spot investigation 4S consulting,store employees and the use of the Internet platform on the target data collection,using the system theory and field research Analyze the existing service system of Guizhou Province,the TOYOTA automobile 4S shop combination method;list found problems in the investigation,and analyze the influencing factors of Guizhou province TOYOTA automobile 4S shop service marketing from the subjective and objective two aspects;in the core part of the last,according to the various problems and influencing factors summarized in the foregoing,a set of recommendations for the TO YOTA 4S service marketing system in Guizhou province is put forward.