Research On Internet Marketing Model Of FAW Toyota Motor

In the current economic globalization and market integration against By Tianjin FAW Toyota Automobile Co., Ltd. as the research object, through in-depth investigation and analysis,National auto market from the current major problems in marketing start Analysis of the current auto market in the country characteristics and problems come to Tianjin FAW Toyota Motor Co., Ltd. will carry out a rapid development of marketing innovations to enhance the corporate brand of social awareness, Open up new markets, reduce marketing chain management costs, improve all aspects of the sale of services and enhance the overall competitiveness of enterprisesFirst, the main theoretical basis for the use of the network marketing concept, characteristics and operation mode. Mainly introduces the six kinds of operation mode, online market research, online consumer behavior analysis, on-line channel selection, on-line pricing marketing strategy, online marketing and online advertising, online marketing management and control. The six operating mode are interrelated, interaction form a complete network marketing system, and to the marketing system as a network marketing system, FAW Toyota built theoretical framework.Second, from the development process of China's automobile market starting comprehensively expounded China's auto market characteristics. As well as China's traditional and primary network marketing problems in the analysis, focusing on analysis in the initial phase of vehicle network marketing there are three problems that China's current lack of suitable composite automotive network marketing personnel; China's automotive Internet marketing lack of social-oriented logistics support; China's automotive Internet marketing needs of the Government to establish a sound laws and regulations. View of the current automotive market, the main problems in marketing to analyze the main reason for its formation, on this basis, the right FAW Toyota Motor Manufacturing Co., Ltd. The implementation of network marketing conditions, the implementation of programs, impact assessment to conduct a comprehensive study on the impact of a Steam Toyota consumer buying behavior for each of the factors analyzed with the price and geographical great impact on consumers, and later against the FAW Toyota's sales conditions and problems and finally concluded: Network marketing is the FAW Toyota the inevitable choice.Again, depending on the network integration of direct marketing and network marketing, network marketing theory and marketing situation analysis FAW Toyota, Tianjin FAW Toyota Motor suitable for the network marketing model Co., Ltd., mainly from the goals, implementation of key, mode, and security conditions 4 in different ways. Anatomy in key network marketing model, based on the proposed - network marketing, FAW Toyota, the implementation of procedures and composition. The model includes network marketing planning, implementation steps, the network marketing system of composition. In the network marketing plans to serve the consumers and FAW-Toyota's senior leadership to obtain the attention focused, and determined on this basis, the short, medium and long-3 goals. On this basis, identifies four kinds of network marketing mechanisms to serve to increase sales, streamline marketing, sales channels and reduce management costs, improve brand awareness, using the power of four kinds of network database mechanism for mutual promotion and mutual coordination, enterprises need according to their location industry characteristics and market environment in which select an appropriate network marketing model to implement the enterprise network marketing strategy and ultimately achieve the company's network marketing objectives.FAW Toyota's implementation of network marketing can be taken to five basic strategies: enterprise network marketing site construction and maintenance, network marketing, online advertising and promotional strategy formulation, online consumer behavior analysis strategy, network marketing, management and evaluation. For FAW Toyota facing specific network marketing environment is often different from the traditional marketing strategy, a variety of Internet marketing methods need to collaborate with the full play to their overall effectiveness. Therefore, enterprises to develop Internet marketing is a systematic project, which requires enterprises to mobilize human, material and financial resources to conduct systematic organization and development. Network Marketing System is composed mainly include corporate intranet-based enterprise management information systems, internet marketing sites, and enterprise management organization personnel. They are FAW Toyota network marketing activities, the organizers and perpetrators of the system was created to carry out the premise of network marketing. The establishment of the network marketing sites will play a play a role in the role of linking the one hand, it can be directly connected to the Internet, corporate customers can be directly through the web site operators understand the business information, and directly through the website and business transactions. On the other hand, it will market information and internal management information systems together. Either allow the market demand information sent to the enterprise management information system that allows managers to market changes according to the organizational and operational management activities, but also the enterprise's information in the website published so that consumers can understand business management.Finally, FAW Toyota, the actual work of network marketing, network marketing, the implementation of real-time tracking of the implementation of the proposal has been an amendment added continuously improve the implementation of platform upgrades, using the scientific method FAW Toyota, the implementation of Internet marketing issues and cost control. In this paper, from the network marketing site promotion and cost-benefit analysis of two aspects of FAW Toyota's network marketing for evaluation. One site expanded to cover three areas: registration of users, site traffic and the number of visitors. This part of the content will come to network marketing, the implementation of the feedback that will facilitate the timely production and distribution company plans to make adjustments. Cost-benefit analysis is whether the key to the implementation of network marketing, if there is no profit in any marketing activities can continue. To make the evaluation system could boost the implementation of network marketing efficiency, to promote enterprise development.Research paper of Tianjin FAW Toyota Motor Co., Ltd. and similar business network marketing has a reference value. Explore the establishment of a suitable marketing FAW Toyota car model, and look forward to the future of China's automotive market, provide a reference model of network marketing.