PA Property Insurance Co., Ltd. Internet Marketing Strategy Innovation Research

With the continuous progress of Internet technology,mobile Internet,big data,networking,artificial intelligence and other technology has become increasingly mature.The emergence of Internet technology has changed the people's living habits,disruptive impact on the development of various industries.According to the State Council "on actively promoting" Internet plus "action guidance" and implement the strategy of innovation driven development,the Internet will be an important driving force of irreplaceable China economy and Chinese insurance industry restructuring and development of the property insurance company more and more will be added to the Internet insurance business in this blue ocean areas,development of the Internet insurance business also in the continuous innovation.This paper will combine the domestic Internet insurance development and foreign Internet insurance development experience,four problems of PA property insurance Limited by Share Ltd to carry out Internet marketing business process,namely Internet application depth,online and offline integration is not enough,the traditional marketing channels,marketing process and the linkage of the poor customer experience of tedious process.Aiming at the problem of marketing optimization and Internet business development for the PA property insurance company,through the analysis of some listed banks,referring to the development of wisdom,innovation of the smart marketing marketing strategy.In the clear target market,marketing strategy formulation,the main content of stand in the strategic perspective of development of the Internet business property insurance company,puts forward the corresponding measures to optimize the organizational structure,marketing channels and models,business process and other aspects,and gives the implementation of the strategy of the security risk gives the company the implementation of Internet marketing strategy suggestions and advice to to promote the development of the company's Internet business better and faster.