Gree Electric Appliances Casestudies Of Financial Strategy

At present,the change of the economic environment and the fierce competition between the industry,for many enterprises,especially the enterprises with the strong competitiveness,must begin to attach importance to their financial strategy.Because,the financial strategy is not only a part of the enterprise financial strategy,but also an important strategy of enterprise occupation market and transformation.If the application of financial strategy is appropriate,it will have a significant impact on the sustainable value of the enterprise.In recent years,the economic development of our country has changed,the economy of medium speed and sustained growth gradually replaced the way of high speed and steady growth,and it is easy to feel the change is the consumption concept and consumption mode of the public.In the new economic era,facing the pressure of economic slowdown and consumption transformation,for electrical manufacturing enterprises,howto improve the competitiveness of enterprises and ensure the sustainable value of enterprises is the most important research and solution of financial strategy research.This paper takes gree electric as the main research object,and analyzes the basic financial data between 2012 and 2015.Then the financial strategy of the analysis and research,through analysis to find out the defects of the enterprise financial strategy and the need to improve.Finally,make some concrete suggestions for the financial strategy of gree electric appliances.Hope that the analysis of this paper can provide some constructive suggestions for the financial strategy of gree electric appliances,so that it can better serve the strategic goal of the enterprise,and realize the promotion of gree electric comprehensive strength.