Factors Affecting The Effect Of Commercial Micro-cinema Advertisement

In the context of the fragmented era,a series of new media,known for its shortrefinement,is gradually banning the traditional media,and micro-cinema came into being.Network operators,advertisers and the audience involved in,making micro-cinema with commercial colors.A new form of advertisement,commercial micro-cinema came into being.It challenges the TV advertisement and print advertisement,but its subsequent spewing development also makes the water muddied.At present,the main problems of commercial micro-cinema included the plot of shoddy,the theme of homogeneity,offline audience loss,and business color is too strong.This paper analyzes the influence of factors such as theme,plot,actor,business color,duration,color,music,production and so on,and finds that the plot has the greatest influence on the commercial micro-cinema advertisement,followed by the theme and Word of mouth factors,in which the theme of emotional themes to influence the greater intensity.Based on the current problems of commercial micro-cinema advertising and the few factors that the audience is most concerned about,this paper puts forward some suggestions: to strengthen the communicator's professionalism,to achieve the precise delivery of advertising content;innovative content and viewing forms,increase copyright protection Strength;to maintain the advantages of online channels to play,play a complementary role in the channel;grasp the advertiser's brand appeal,give the creator to play space.