Micro Film Advertising Factor Analysis And The Application Research

With the developmen to science and communication chnology,with the advent of3G,4G,WIFI, etc. electronic terminals,the network is more and more big influence on people’s lives.In recent years, Such as weibo, micro letter, tiny said in the beginning of the "micro",these words brought us to a new era-the "micro age", of course, here also includes micro film. Micro film to break the people’s daily viewing habits, it makes full use of the time fragments, it breaks the limits of space, people canwhenever and wherever possible to watch.Because of this, it has also been a lot of brand advertisers,since2010there has been a lot of micro film advertising, from now on, it will become a new marketing approach.By analyzing the micro film advertising case existing,by using methods of investigation,scientific practice, summed up experience, this paper,analysis and studies of micro film advertisement present situation, development prospect, the core elements and network communication, and puts forward how to improve and standardize the quality of micro filmadvertising proposal, puts forward valuable suggestions for the development direction of the microfilm advertisement.