The Prospect And Countermeasure Analysis Of The Development Of Internet Auto Insurance

With the rise of mobile Internet,attracted a large number of traditional industries combine with Internet,including insurance.Auto insurance is a kind of high degree of standardization within property insurance.Internet makes a high permeability of auto insurance.The appearance of Internet auto insurance can solve the problems of traditional auto insurance weak development,high operation cost,poor user experience.But there is a certain gap compared with the countries that have developed Internet insurance.So,the Internet auto insurance which many insurance company focus has become a major development strategy for insurance company.Internet auto insurance is not doing a simple trading platform and put auto insurance online sales,however it make a comprehensive auto insurance reform to achieve the integration of depth on the Internet this big platform.The Internet has the characteristics of transparent and low information transmission cost,so the nature of the Internet auto insurance is using the Internet to transform insure,site survey,settlement of claims and all links of the auto insurance,the Internet technology comprehensively applied in every link of auto insurance,buyers and sellers demand,service and experience are transparent,and to achieve genuine sharing,Insurance company can make better design of the insurance product,and dedicated to have high quality of insurance claims services,owners can really follow their needs to by auto insurance and even customize auto insurance.This report is based on the research result from China Pacific Property Insurance Company.Jiangxi Branch(CPIC)in a hope that we can analyze Internet auto insurance and make suggestion in insurance industry.The work of the research and summary can put forward countermeasures and suggestions through detailed analysis of its Internet auto insurance business for CPIC Jiangxi branch,it will lay a good foundation for the development of auto insurance business.This report is also beneficial for CPIC in terms of its development of Internet auto insurance so that more profit and larger share of market is achieved.The research ideas and research results form the four main part of this research report.Each part of the specific content is as follows:Firstly,the report which introduce the development situation of CPIC Jiangxi Branch and the Internet auto insurance business situation of CPIC Jiangxi Branch analyzes the Internet auto insurance business comparative advantage and the problems existing in the Internet auto insurance business from the channel entrance,productinnovation and product pricing three aspects,the auto insurance Internet mainly from the insured,channel,service and input.Secondly,the report analyzes the positive development of the Internet auto insurance when CIPC Jiangxi branch in facing the auto insurance business internal cause of the problems of the comprehensive cost is rising gradually,the development of the Internet auto insurance mainly from the insured,channel,service and input.And at the same time,the report also analyzed the problem of the development of the CPIC Jiangxi branch Internet auto insurance business.Thirdly,the report which combine with the development of CPIC Jiangxi branch analyzed Internet auto insurance business development prospects of CPIC Jiangxi branch by using the SWOT analysis method,it has a detailed analysis from the competitive advantage,competitive disadvantages,opportunities and challenges.Fourthly,the report combined with CPIC Jiangxi branch Internet car insurance business development present situation,puts forward CPIC Jiangxi branch Internet auto insurance development countermeasures and suggestions.The development of auto insurance business will be Internet auto insurance business in the future,it is an opportunity for CPIC Jiangxi branch,the development of Internet auto insurance will be the foundation for CPIC Jiangxi branch become leading in CPIC and even in the insurance industry.But it has a long way to achieve this goal,so everyone in the company must working hard.We can believe that the Internet auto insurance will a powerful force for promoting CPIC Jiangxi branch developing.