Study On The “Internet Plus” Transformation Of Jinjiang Sports Shoes And Clothing Enterprise G Company

after 30 years of rapid growth,China gradually entered new normal economic development,the economic growth rate turn to the rapid growth from high growth,continuous optimization and upgrading of economic structure,from factor driven,investment driven to innovation driven and service industry development.Faced with the important strategic opportunity period of China's economic development,whether the enterprise can adapt to the change of the situation and adjust the development strategy will play a key role in the development of this important historical period.With the advance of "Internet plus" strategy,"Internet plus" will become the new norm of our country economy and public entrepreneurship,innovation of public goods and public services of the twin engine lubricants,and integration of the Internet industry has become an important one of the main line throughout the economic development of china."Internet plus" represents a new economic form,which fully optimize the allocation of production factors in the Internet and the integration function,the use of cloud computing,big data,networking and other information communication technology and the Internet platform,so that the Internet and traditional industries depth of integration,enhance the real economy,innovation and productivity,the formation of more extensive Internet infrastructure development and implementation of the new form of economic tools.after ten years of substantial growth,Jinjiang's sports shoes and apparel industry faced with the protection of the changes in the domestic and international macroeconomic environment and the impact of international trade,the labor shortage,RMB appreciation,export tax rebate adjustment,raw material prices,rising labor costs led to the problem of the rise and the narrow financing channels for enterprises and enterprises of various operation mechanism is not perfect,the whole industry is facing the bottleneck of the development of the industry reshuffle triggered at any moment.In order to explore the direction of the upgrading of Jinjiang sports shoes and apparel enterprises,in this paper,on the basis of relevant theory,combined with the domestic and foreign enterprises the transformation of the Internet experience,with local Jinjiang shoes enterprises G company as an example,through the management status analysis of G company at present and facing some difficulties and problems at home and abroad with the industry and other industry the enterprise "Internet plus" model of successful experience,the basic thought of enterprise "Internet plus" transformation,take G company as an example,the design of Jinjiang sports shoes and apparel enterprises "Internet plus" transformation scheme,in order to transformation of Jinjiang sports shoes and apparel enterprises to upgrade to provide the theoretical guidance and direction.