Corporate Diversification And Performance Evaluation Of Research

Diversification has been a controversial topic.How to improve the performance of enterprises through diversified development is still a question worth exploring.As one of the earliest Chinese Internet industry to diversify the development of the company,but also the only profitable company in China's online video industry.In this paper,the selection of music as a case study,the main use of normative research and case studies.Based on the analysis of the literature on the causes of diversification and its relationship with performance,this paper analyzes the framework of case analysis.Then through the detailed introduction to the development process of LETV diversification and motivation,through two aspects of financial performance and management performance evaluation on the diversification performance,financial performance,selection of asset liability ratio,EVA,total asset turnover rate,income growth rate and other indicators,and in the management of performance,according to the theory of surplus resources,disperse risk and market power theory evaluation.Finally,analysis of the diversification process of music as well as mistakes in the course of reference for the industry reference.