Research On The Influence Of New Ventures' Network Orientation On Firm Performance

"Mass entrepreneurship and innovation" is an important driving force for China's economic development at this stage.With the support and advocacy of the national policy of "Internet +",all sizes of new ventures are springing up,and China has really come into the national business boom.However,when the new ventures are springing up,the high failure rate and huge difference in growth faced by new ventures have aroused widespread concern in Chinese academia and industry.In order to make up for their resources shortcomings,new ventures begin to attach importance to network orientation and strive to build external network relationships.In this process,firm performance has been improved to a certain extent.Therefore,the research on the impact mechanism of new ventures' network orientation on firm performance can help new ventures to improve their success rate.In view of the problem of low survival rate faced by new ventures generally,this paper explores the relationship among the network orientation(extroversion),the strategic ability(endogenous)and the business performance from the perspective of exogenous and endogenous.This paper constructs the transformation mechanism of "strategy-capability-performance" to explore the impact mechanism of the new ventures' network orientation on firm performance.Firstly,according to the relevant theoretical basis and the relationship among variables,this paper proposes the hypotheses and constructs the impact mechanism model of new ventures' network orientation on firm performance.Secondly,this paper collects the valid data of 178 new ventures through the questionnaire survey and uses the regression analysis method to test the direct impact and indirect impact(through strategic capabilities,including network capability,marketing capability and technology capability)of new ventures' network orientation on firm performance,and moderating effect of industrial competition intensity.Finally,according to the empirical analysis,this paper gets the specific impact mechanism of new ventures' network orientation on firm performance,and provides corresponding recommendations for new ventures to improve firm performance.