Research On The Influence Of Entrepreneurial Orientation And Network Orientation On New Ventures' Growth

New ventures has become an important force to promote China's economic development,but Chinese new start-ups have always faced the problems of low growth and high failure rate,how to get rid of the new weakness,improve performance returns,and keep them Healthy development and continuous growth are the problems that new managers need to solve urgently.Existing research found that entrepreneurial orientation can help startups maintain and gain competitive advantage through continuous innovation activities,and contribute to the sustainable and healthy development of startups.It is difficult for new startups to obtain resources because of their new entry disadvantages.Network orientation can help new ventures expand and establish social network relationships,in order to obtain important information and resources for the development of new ventures,and thus realize the value of entrepreneurship,which will effectively drive the survival and development of new ventures.Therefore,the implementation of entrepreneu rial orientation and network orientation strategies has important strategic value for new startups to get rid o f low growth and high failure rate.This article takes entrepreneurial orientation and network orientation as the research starting point,and analyzes the impact mechanism of entrepreneurial orientation and network orientation on the growth of new venture s.Since innovation is the core driving force for the growth of new ventures,this article divides innovation behaviors into exploration innovation and exploitation innovation from the perspective of innovation behavior,exploring entrepreneurial orientation and network orientation,exploitation innovation and exploration innovation,and new ventures' growth.The relationship between growth establishes the transformation path of “entrepreneurial orientation and network orientation—innovative behavior—new ventures' growth”,and introduces strategic flexibility as a moderator variable,and analyzes the contingent impact path of entrepreneurial orientation,network orientation,and innovative behavior on the growth of new ventures.The data of 327 new ventures w as collected through a questionnaire,and the hypothesis of this paper was verified by the hierarchical regression method: entrepreneurial orientation and network orientation have a significant promotion effect on the growth of new ventures;exploration innovation and exploitation innovation are between entrepreneurial orientation and network orientation and the growth of new ventures all play partial mediation;entrepreneurial orientation and network orientation,exploration innovation and exploitation inn ovation and the impact of the growth of new ventures are all positively moderator by strategic flexibility.The empirical analysis results reveal the influence mechanism of entrepreneurial orientation and network orientation on the growth of new ventures.Finally,based on relevant research results,management suggestions for promoting the growth of new ventures are proposed from three aspects: the implementation of entrepreneurial orientation and network orientation,the recognition of innovative behavior and the cultivation of strategic flexibility.