Marketing Strategy Of Ningbo ZHH Paper Co.,Ltd For US Market

Paper industry is one of the important part of the second industry,it plays an important role in creating jobs and stimulating economic growth in china as this industry belongs to capital and labor intensive industry.During the current rapid development of China's accession to WTO and under the environment of economic globalization,paper enterprise has extend their marketing scope from domestic market to overseas market.International marketing has become an important direction of the current marketing for paper enterprises.22222222221111111111First of all,this paper describe the research background,significance,and point out writer's analysis based on current research at home and abroad,after that writer present the research contents,ideas and methods of this article.22222222Secondly,this paper summarizes the basic concepts and theories involved in marketing research process and the current related research at home and abroad,which provide theoretical foundation and reference basis for the research content..2Third,this paper analyzes the present situation of the marketing for Ningbo ZHH Paper Co.,Ltd from the product strategy,price strategy,channel strategy and marketing strategy four parts and find below existing problems: the existence of single product,can not effectively deal with market risk;pricing "What I say goes.",unable to mobilize the enthusiasm of various departments around the dealers;marketing channels,makes the company lack of customer loyalty.;Rebate promotion strategy caused by increased investment in the company,reducing profit margins.After that part,this paper has provide some proposal for Ningbo ZHH Paper Co.,Ltd from the product strategy,price strategy,channel strategy and customer relationship strategy four aspects.All of these proposal are based on current situation and is aim to further promote the US market.Finally,writer believe Ningbo ZHH Paper Co.,Ltd will enter a new cycle in the future after these innovation.