| Liquor has a long history and unique cultural connotations in china.After years of development,China's liquor industry has made remarkable achievements,and it has played a huge role in increasing the income of farmers and promoting employment.More than 10 years,China's liquor industry in the golden period of rapid development period,Shedian wine company also obtained fast development.However,with the consumption environment in recent years of upheaval,the increasingly fierce market competition,the company failed to timely adjust marketing strategy according to market changes,the slowdown in the pace of development,the average profit per unit of product sales decline,how to develop new marketing strategy in order to adapt to the new economic norm is a pressing matter of the moment under the changing market environment.In this paper,through in-depth study of the basic marketing,network marketing,consumer behavior theory,combines the theory and practice,the paper investigates the marketing status of Shedian wine company of liquor products,liquor products in the marketing of company products,price,channel,promotion and other aspects of the search analysis.Combined with the macro environment and micro environment of the liquor industry marketing environment were studied by means of SWOT matrix analysis method,the advantages and disadvantages of the liquor product marketing opportunities and threats are summarized and analyzed,on the basis of the product,price,channel,promotion and other aspects of Shedian wine liquor companies products to develop appropriate marketing strategies.Through this research,help Shedian wine company to formulate a scientific and comprehensive marketing strategy under the new situation,to develop marketing plans,make the correct marketing idea,enhance the company's liquor products market competitiveness,help the company bigger and stronger as soon as possible,to achieve the regional wine enterprises to well-known wine enterprises across. |
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