Research On User Clicks Behavior And Influencing Factors Of Baidu Video PC Terminal

With the popularity of smart phones and the continuous improvement of the mobile communication environment,more and more Internet users from the PC side to the mobile side,this situation caused a serious impact on the PC side and big challenges.PC side and mobile side will coexist for a long time and compete with each other.In order to break through the dilemma,PC side must change the mindset and be user-centered.Only to accurately grasp the user behavior rule and real needs to make improvements.According to a recent survey,to June 2016,the scale of China's Internet users reached 710 million,network video users reached 5.14 million,an increase of 10 million over the end of 2015,and online video users use rate was 72.4%.Internet video has become an important channel for public recreation.Users exhibit a variety of user behavior in connection about online video and other platforms.These user behavior analysis has important significance to the network video platform management and business improvement and even the entire network video industry development.From the country's largest aggregation of video platform “Baidu video PC terminal” to start,introducing it's user status.Then classifying it's user click behavior and studying the characteristics.The author investigated the factors that affect the user's click behavior through the questionnaire and makes suggestions for improvement.Hope that this study can help Baidu video PC-side development and provide inspiration and reference for follow-up researchers.