Research On The Information Archeitecture And User Experience Of Third Party Take-away APP In Catering

During the 13 th Five-Year Plan period,"Internet plus" strategy has become an important way of China's economic transformation and upgrading.The traditional industry integration of the Internet has brought new opportunities for the development of the traditional catering industry,so that the Internet food and beverage take-away become the popular industry of O2 O field over the last two years.Internet food and take-away as a traditional catering industry and the Internet integration model is the development of the Internet gave birth to the new economic form,it opened up the online information access,offline experience service industry chain,closer to the catering industry and the distance between consumers.However,the Internet catering take-away market in the past few years after the rapid expansion of competition,the platform shows the information content and functional design increasingly homogeneous.To this end,in the new competitive environment,the previous price war has been unable to adapt to market demand,the traditional e-commerce platform is also in transition,then how to optimize the information and function configuration,will be the future of the core competitiveness of catering take-away platform.Based on information service design as the breakthrough point,combined with information architecture,the user experience and usability theory as the foundation,through the way of combining theory and practice of the catering take-away APP platform information construction optimization and user experience ascension.On the basis of theoretical guidance,this paper combs the connection between information architecture and user experience,and summarizes the contents and construction methods of user experience in combination with the operation process of catering take-away platform.Of information architecture in the subsequent related ideas,combining the user experience for users of depth interview,understand the real experience of users and information requirements,in view of the user experience the results of the survey to the domestic mainstream food take-away APP platform from information organization,information such as navigation system to build the core elements of a present situation investigation,the analysis summarizes the current domestic mainstream food take-away platform APP features and problems of information architecture.Finally according to the results of the survey,the food delivery platform APP by function and technology,interactive experience and aesthetic experience three aspects put forward the optimization advice,in order to improve the food take-away APP platform's ease of use,diversification of information to meet user needs,improve the user experience,enhance the comprehensive competitiveness of delivery platform.