| With the popularity of the network,the network game has become the most common way of leisure netizens.Nowadays,various types of PC at the end of the game play a game market share.In addition to the role-playing,shooting,and a new military class is to seize market share.How to gain benefits from growing the game player groups,to maintain and develop the game into online gaming companies need to consider.Military games currently used free game mode--how to stimulate consumer props.Has been online game companies need to solve the problem.To stimulate consumer needs to put the game consumer information in a timely manner Communicate to the user,and have an impact on the user,so the online game company's information behavior can have an impact on the user,what kind of impact on the user becomes criticalThis paper through the use of information behavior theory and in-depth interview survey network game users,the company's present information behavior evaluation method,the company's current network information means to different user consumption influence degree,and puts forward some suggestions.For online game companies to effectively stimulate consumer behavior of online game users to provide reference and help.Based on the analysis of information behavior online games company to start on the user exerts influence degree.According to the results of this study,online games enterprises need to adopt diversification in the operation of the game,the rationalization of information behavior,and thus users applied broader effect more deeply,attract users to consume the game.Online game companies need to always ensure the timeliness of information and diversity,can give different users conforms to their needs.The research methods used in this paper is based on interviews.Grounded theory,based on the data processing analysis,draw the final conclusion: information dissemination behavior online companies,information dissemination channels,hair Distributed time,information content,information and other conditions caused by the drawbacks of positive or negative effects on users.Distribution channel in the official website and WeChat is the biggest impact on the users;release time should be selected in the majority of users free time;different age of the game game player attention to the content of information is not the same,but the overall are most concerned about discounts.The information content of unclearence is the biggest negative impact,most of the interview game player have hated.The deficiency of this paper: This study is a preliminary research and exploration,there are some problems: 1 foot interview.Comparison of the amount of gold in the customer interview interview object Less,to a certain extent weakened the research depth and intensity of.2.interview their own problems although I have great relation with the research subject,but because the author itself is the world of tanks may be silver users,the game has a subjective interpretation of.3.theory problems in study of many problems,researchers due to their own research the level is limited,and did not rise to a higher theoretical level,is simply discussed and summarized according to the interview results,and the lack of deeper mining. |
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