Research On The Development Of Wine Industry In Tonghua City

Wine in our country has a long history of brewing and cited in recent years with the improvement of the national economy and people’s consumption structure changes,the wine has been integrated into the lives of ordinary people,gradually accepted by people,become more and more rapid development of emerging markets The But the current consumption of liquor is still dominated by liquor and beer,wine in the overall consumption of drinks in the share is still less.Tonghua City has a unique development of wine unique natural resources and industrial base.Since the beginning of the thirteenth century,Tonghua City,once the country’s leading wine industry,but with China’s tariff reduction of wine,a large number of imported wine into the market in China,the country has also built wine production base and enterprises,Making China’s wine competition market is more intense,Tonghua wine’s leading edge no longer exists,and even suffered a major development crisis.Wine industry development prospects,vigorously develop the wine industry,not only to adjust the agricultural industry structure,increase farmers’ income,but also to promote the development of Tonghua city economy is of great significance.Therefore,this paper analyzes the problems in the development of Tonghua wine industry with the combination of theory and practice,analyzes the advantages,disadvantages,opportunities and threats of Tonghua City wine by SWOT theory,and puts forward the development of Tonghua City’s wine industry Strategies and recommendations.Firstly,it analyzes the research background and research significance of Tonghua City’s wine industry,the purpose and content of the research,the current situation and research methods at home and abroad,and reviews the corresponding concept and theoretical basis,and provides the theoretical basis for the research.Secondly,through the foreign,domestic and Tonghua City,the history and status of the review,a comprehensive understanding of Tonghua City,the development of wine industry status and level of development.Thirdly,through the field investigation and so on,the influencing factors,advantages and disadvantages,opportunities and threats of Tonghua City’s wine industry development are analyzed by SWOT and so on.It is found that the development of the wine industry in Tonghua City is clear,has a long history and has a good foundation for development.At the same time,there are some problems such as poor grape varieties,small scale of production and lack of regional competitiveness.Therefore,Tonghua City needs to pay attention to the improvement of regional competitiveness in the future development,play the advantages of regional resources,seize the opportunity of rapid growth of China’s wine market,Make full use of supportive policies and scientific research,with the domestic and international wine products in the competition to gain advantage.Thirdly,it analyzes the development experience of the advanced wine production and brewing region at home and abroad,compares and analyzes the gap and weakness of the wine industry development in Tonghua City,and provides reference for the formulation and countermeasures of the wine industry strategy in Tonghua City.Finally,in view of the factors that restrict the development of the wine industry in Tonghua City,the countermeasures and suggestions for the development of the wine industry in Tonghua City are put forward,including improving the quality of raw materials and wine,strengthening the construction of the industrial chain,vigorously supporting the leading enterprises,improving the basic service construction,,To meet the multi-level consumer demand;to speed up the base construction,the development of grape culture tourism;strengthen the wine industry technology and talent support,with a view to Tonghua City wine industry to provide a reference for the expansion of development.