Research On Improving Management Ability Of China Mobile Jinzhou Branch

China Mobile group Jinzhou branch(hereinafter referred to as the Jinzhou mobile)continue to promote the 4G customer scale,4G traffic fine,group client system,family customer differentiated operational policy,continue to strengthen the network supporting force and management control;strengthen the professional team to lead the line force and culture force.Business revenue has risen year by year,ranking first in all companies in Liaoning province.In 2016,the operating income index of 1 billion 620 million yuan was completed,and the pre-tax profit reached 265 million yuan,keeping the overall market control capacity.Inthispaper,wethinkJinzhou mobile also has some problems in its operation capability.Mainly in the first part of the key work,compared with the province's average,there is still a gap.4G customer churn rate is higher,terminal conversion rate is low.4G is located in the province after the permeability;group information revenue accounted for revenue ranked the most end,information networking income,especially income scale needs to be further improved;wired broadband AD customers,10 M customers accounted for more than 40%,the loss of high risk,improve quality and effect of broadband users reputation.Second,the network support ability needs further promotion.The key to solve the site of slow progress,Acer station is very small;the transmission network infrastructure is still weak,and the broadband service access capacity is obviously insufficient;the gap between standards and original CRC room light changed small and large Mobile Corporation,resulting in some long-term cannot solve the problem area in the present growth trend.Third,lack of fine management ability.There are extensive management problems such as capital transfer,acceptance and so on.The quality control and safety management of the construction site are not in place,and there are many problems left over by history.Maintenance costs are not balanced.One of the reasons for these problems is the problem of team building.A small number of cadres to play spirit and enterprising consciousness is not strong,problem walk,encountered contradictions pushed outward;Party construction and production management combination is not enough,"two skins" problem;the risk mechanism is not in place and embedded construction,and there is still a risk.In the construction of the staff,there are still some individual employees who lack basic professional ethics,violate business procedures and disclose company secrets.Two is operating policy risk.Reflected in the new requirements of relevant government departments and telecommunications regulatory departments;industry competition pressure and cross industry competition pressure.Three is the risk of technological innovation.Communication technology is in the era of a big connection,4K TV,VR,AR new terminal access form,so that customers will have more experience in the form of form.While new requirements will spawn new networks,SDN,NFV,NB-loT,and 5G will soon be deployed in the network.These new networks,new technologies,new applications,the company's staff,especially managers put forward higher and stronger requirements.In order to improve Jinzhou mobile operating ability,put forward to improve the network competitive advantage as the core,based on the principle of continuing to build a boutique 4G network as the focus,develop maintain 4G lead,vigorously develop the wisdom of enterprises,accelerate the development of digital home market,enhance the digital service income generating capacity and the construction of seven transformation capability of the program and pointed out that the plan is to "catch up with the average level of the province" as the goal,focus on the implementation of service oriented market.Finally,the corresponding measures are put forward to ensure the implementation of the program.