Beijing Tongrentang Working Capital Management Research Based On The Value Chain

With the improvement of people's living standard,the diversification of consumer demand,the quality and safety of products are serious.Make is facing a serious challenge.In the environment of the buyer's leading market,how to improve the efficiency of resource allocation,improve the performance of working capital management is the focus and difficulty of business activities.The daily turnover of Tongrentang operation funds involves three channels of procurement,production and marketing,the products are influenced by the terminal market,so the discussion on the operation funds management of Tongrentang industry has certain significance and feasibility.According to the requirements of the development of the times,the cross-border collaboration of the upstream and downstream enterprises to achieve the overall core competitiveness of the value chain,can improve the management level of Tongrentang and lay the foundation for sustainable development.This paper combines the value chain theory and working capital management,discusses the operation capital management model based on value chain.The first part of the paper introduces the research background,purpose and significance,through the structure and research methods of the basic framework of the paper.The second part summarizes and reviews the research of operating capital management and value chain at home and abroad,and combined with the operation fund management theory,supply chain management theory and channel theory,to provide theoretical basis and research perspective.The third part and the fourth part are the main part of the paper,the third part analyzes the status and influencing factors of the operation funds management from the traditional and channel perspective;Combined with the status of Tongrentang operation fund management,the fourth part of the article takes the value-added elements of the value chain as the carrier,establishes the operation fund management model of logistics,information flow and capital flow,analyzes the basic idea,main process and operational fund management effect,and improves the whole operation fund management efficiency.The fifth part discusses the feasibility of the new model.This paper breaks through the concept of traditional working capital and management concept,analyzes the status of Tongrentang operation fund management,and discusses its operation fund management model based on value chain,and improves the research system of operation fund management.