Research On H.BROTHERS Financial Analysis System Based On Strategic Perspective

As China's economy enters the new normal,in the face of increasingly fierce market competition,companies that want to survive for a long period of time will need to adapt to market demands and continue to adapt to the challenges of the market by improving their overall competitiveness.Strategic management at this time is particularly important for the survival and development of the company.As a result,companies need to stand on a strategic perspective to examine the company's development prospects,formulate clear strategies that meet the company's own development requirements,and implement them in a comprehensive and effective manner.The formulation of corporate strategic goals requires a large amount of data support.Most of these data come from corporate financial statements.Since these data are highly generalized,the transformation of these data into useful information for business decision-making requires appropriate financial analysis.At present,most companies have realized the importance of strategic management.However,companies often pay more attention to how to formulate strategies and pay insufficient attention to the implementation of strategies.Even if there is a perfect strategy,if there is no effective implementation,it will eventually only be a "fight to fight." This requires companies to pay formulation to strategy development and at the same time pay more attention to the implementation of the strategy,so as to ensure that the company's strategic goals can be truly realized.At the same time,the traditional financial analysis system models and methods can no longer fully meet the needs of modern business management,but the financial analysis of the company from the perspective of strategic management can make the financial analysis more comprehensive,and can help companies better discover its advantages and existing problems.Therefore,companies need to combine strategic management and financial analysis to build a financial analysis system based on a strategic perspective.It is based on the above research background that this paper studies the financial analysis system of H.BROTHERS based on the strategic perspective.The article isdivided into six parts: The first part of the introduction mainly summarizes the research background,research purpose and research significance of this article.It also introduces the research results of domestic and foreign scholars on the financial analysis system and the financial analysis system under the strategic perspective.It sums up the research content and research methods of this article.The second part of the relevant concepts and theoretical basis,elaborated the related concepts and basic theory of the financial analysis system and the financial analysis system under strategic perspective,lay the theoretical foundation for the thesis writing.The third part is the status of the development strategy and financial analysis of H.BROTHERS.It systematically introduces the basic situation and development strategy of H.BROTHERS,analyzes the financial analysis status and existing problems of H.BROTHERS,and pave the way for building a H.BROTHERS financial analysis system based on the strategic perspective.The fourth part builds the H.BROTHERS financial analysis system based on the strategic perspective,uses the analytic hierarchy process to stratify the strategic objectives of H.BROTHERS,and then adds the qualitative indicators related to strategic management on the basis of traditional financial analysis.These indicators are weighted and a H.BROTHERS financial analysis system based on a strategic perspective is constructed.The fifth part applies the H.BROTHERS financial analysis system based on the strategic perspective,and gives the specific rating standards for various financial analysis indicators,and scores the various financial analysis indicators.According to the score,the strategic implementation effect of H.BROTHERS was analyzed and evaluated comprehensively.The sixth part conclusion and prospect,points out the conclusions drawn from this case study,as well as the deficiencies in the study of the article and the prospects for subsequent research.