Research On Marketing Strategy Of GAC MITSUBISHI Sports Utility Vehicles

With the rise of mobile Internet,in the past to the official website,TV as th e main marketing medium conditions have been greatly improved,We Chat,APP,digital marketing system integration business platform is increasingly recognized by the public,and achieved good results in practical application.Under the premise of the sustainable development of China's economy,the sales of automobile market is also booming.The development of practical marketing strategy is an important part of the enterprise to enhance the car sales.In a comprehensive analysis of status quo of China's auto industry sales,this paper focuses on the following contents: automobile marketing environment analysis using the PEST model theory;the relationship between enterprise and industry competition pattern analysis with the Potter five forces model;the SWOT model of Guangzhou MITSUBISHI internal strengths and weaknesses and external opportunities and threats analysis;STP model is used to analyze the formulation of the marketing strategy of Guangzhou MITSUBISHI Sports Utility Vehicles,Guangzhou MITSUBISHI Sports Utility Vehicles design and marketing strategy;finally,analysis the safeguard measures for the implementation of marketing strategy.Guangzhou MITSUBISHI's marketing strategy,to enhance brand awareness and influence as the goal,to enhance the pote ntial customer experience as the starting point,the integrated use of mobile Internet,micro-blog,We Chat,APP and other new media resources,the strategy of combining experience through the spread of Online + offline promotion,Guangzhou MITSUBISHI brand publicity,enhance marketing performance.Through the research of this subject,we can make better marketing strategy for the following car sales,enhance the experience of marketing,accumulate experience and provide solutions for improving the level of experience marketing in the automotive industry.