Gac Mitsubishi SUV Car Marketing Strategy Research

With the rapid rise of China's economy, national consumption capacity significantly increased. In recent years, compared to other important consumer spending, automobile consumption has become an important growth point of consumption of our citizens.2014, China's total car sales reached 23.72 million, vehicle production and sales ranked first in the world. Increasing national demand for cars, China's auto market contains a huge market potential. The rapid growth of the automotive market, while the world-famous car firms have also entered China's auto market, in order to be able to split China's auto market cake. Participation in European and American car companies, Japanese and Korean car companies, car companies and other local market competition, to bring the latest technology and management experience to China's automobile production, manufacturing, sales, also offers a variety of options for the automotive market, but also greatly expanded competitive pressures of China's auto market. Joint venture car prices accounted for China's auto market, the big wall of the country, they represent the latest technology and market trends in automobile production, research status and foreign car firms marketing, to find a way out for China's auto market.Based on this, with Guangzhou Automobile Mitsubishi brand cars, for example, analyze the status quo Mitsubishi sedan car marketing. Guangzhou Automobile Mitsubishi company by the Guangzhou Automobile, Mitsubishi Automation Industry Co., Ltd., Mitsubishi Corporation tripartite joint venture operating companies, as a representative of a joint venture car prices, Mitsubishi has a higher representation in the Chinese auto market, marketing. Firstly, this paper analyzes the Guangzhou Automobile Mitsubishi marketing environment, including internal marketing environment, Guangzhou Automobile Wuling Automobile five forces analysis, consumer behavior analysis and competitor analysis to explore sales factors Guangqi Mitsubishi Motors in the larger marketing environment and marketing focus. Secondly, this paper analyzes the model of Guangzhou Automobile Mitsubishi internal and external environment, and the use of STP marketing, strategic planning model for the Guangzhou Automobile Mitsubishi Construction sign on the use of marketing strategies SWOT internal and external factors. Thirdly, from the above for the Guangzhou Automobile Mitsubishi marketing situation analysis, development of relevant marketing strategies for the Guangzhou Automobile Mitsubishi, changes in the market environment changes and the marketing concept provides us with a more diversified marketing strategy, Guangzhou Automobile Mitsubishi should be from product, aspects of the brand, price, channel, marketing, etc. starting to change their marketing methods; and finally, introduce safeguards Guangzhou Automobile Mitsubishi marketing practice, as well as changes in marketing ideas, in Japan unified market strategy, in line with the market's blue ocean tactics and test drive experience. In this paper, the Guangzhou Automobile Mitsubishi, the departure from the market situation analysis of the current Guangzhou Automobile Mitsubishi internal and external environment, combined with changes in the current trend of China's automotive marketing, developing marketing strategies for competitive advantage Guangzhou Automobile Mitsubishi. At the same time, marketing research paper market also has reference to China's auto industry.