Research On The Transformation Of Business Model Of AE Trust Company

The slowdown in growth,structural adjustment and power conversion are fundamental features of the new economic situation.With the slowdown in economic growth,China will no longer rely on large-scale economic stimulus,the government will also tolerate and allow part of the risk surfaced.The new economy has brought challenges to the development of the trust industry.Real estate,overcapacity and industry risk exposure have increased,and the traditional business has developed a situation that has led to the transformation of the trust industry.Under the new economic situation,the Chinese government will release the economic growth potential through reform,which also brings new opportunities for the trust industry.The Chinese government in the state-owned enterprises,capital markets,capital elements and other areas of the continuous improvement of the reform,as well as regulators of various types of trust business continuity norms for the trust company to bring new development space.In view of the above background,this paper from the perspective of corporate transformation,to the financial industry,and then further into the trust industry and specific to the AE Trust Company.Based on the theory of corporate transformation,trust and core competence,this paper compares the development and current situation of domestic and international trust industry.Based on the current situation of AE Trust Company,it introduces it as a typical member of the trust industry.The transformation on the road from the beginning of 2014 and detailed cases,analysis of its achievements and the corresponding shortcomings,and put forward the further deepening of the transformation of the proposed recommendations.This paper believes that the origin of the trust is " entrusted by the people,generation financial management".The business model should be the core of the trust company,the transformation of the trust company is the business model of the transition.AE Trust Company must enhance its ability of the management,strengthen its interpretation of the policy,increase investment in innovation,enhance the competitiveness of the trust products,and continue to deepen the wealth management,enrich the means of wealth management,accelerate investor education to enhance its core competencies and then move further on the road to transformation.