Research On The Core Competitiveness Of Trust Companies In China

Since the establishment of modern trust system in our country,trust industry has undergone several changes.Now,in the scale of asset management,it has become the financial sub industry next to banking.At the same time,banking,trust,securities and insurance industries are increasingly linked and inseparable.In recent years,the scale of trust assets under entrusted management has declined.In the environment of financial supervision and upgrading,measures such as channel removal,virtual to real removal and enhancement of active management ability have gradually become the focus of trust industry standing at the new development crossroads.Trust companies are facing a new macro environment and development stage.This paper takes the core competitiveness of trust companies as the research object and the fiduciary responsibility as the starting point to discuss the influence of different dimensions of fiduciary responsibility on the core competitiveness of trust companies.First of all,this paper combs the development process and current situation of trust industry in detail.Secondly,on the basis of combing the existing research literature,it defines the meaning of fiduciary responsibility and core competitiveness,and constructs the index system to measure the core competitiveness of trust companies from four aspects: profitability,business development ability,anti risk ability and operation ability.Then,factor analysis is used to calculate the scores of each company.Then,from the six responsibility dimensions of employees,shareholders,customers,government,partners and society,this paper constructs an indicator system to measure the fiduciary responsibility,and takes the fiduciary responsibility as the influencing factor of the trust company's core competitiveness for theoretical analysis,and uses panel data to build a regression model of individual fixed effect,and analyzes the influencing factors.The main conclusions of this paper are as follows:(1)performance has a positive impact on the core competitiveness of trust companies in terms of four dimensions: employees,customers,government and community;(2)in terms of shareholders and partners,the relationship between performance of fiduciary responsibility and the core competitiveness of trust companies is not significant.Finally,in view of the promotion of the core competitiveness of trust companies,this paper puts forward four policy suggestions: actively performing the fiduciary responsibility,cultivating business innovation ability,strengthening risk management and creating brand effect.