Optimization Of Service Marketing Model For Commercial Banks

In recent years,with the deepening development of China's socialist market economy,in the face of global globalization and the impact of the financial turmoil,the financial sector is also undergoing profound changes.China's banking industry is facing both opportunities and challenges.In the fierce competition between peers and other non-financial institutions,China's banking industry,in order to better meet the needs of economic and social development,greater play their own role and value,innovative ideas,increase the intensity of reform.Bank marketing model is an important obstacle to the development of commercial banks under the new situation restricting the important obstacles to the development of banks,innovating the bank marketing model,updating the marketing idea and creating its own competitive advantage.At present,the development of China's commercial banks is not perfect,its marketing model is still a lot of room for development,the organizational system needs to be further improved,marketing strategy to be improved;the same time,with people's living standards,customer requirements for banks In the increase,the bank's own competitive needs,new ways,new business,new marketing tools and methods must be continuously improved and strengthened.How to win in the growing competition? How can I increase my customer volume? How can I better serve my customers? Many problems,forcing commercial banks in the major opportunities,constantly reform,and then reborn.Based on this analysis,this paper analyzes the evolution of the basic theory and marketing model of commercial bank marketing,and analyzes the problems in marketing,marketing ideas,marketing characteristics of commercial banks and the establishment and analysis of new marketing modes in combination with the reform measures implemented by HD Agricultural Bank And so on a number of aspects of exploration,and to analyze the source of the vitality of the mechanism,from the long-term to explore the inherent competitiveness of banks.This paper discusses in detail the service marketing situation of HD ABC,and analyzes the service marketing transformation strategy and operation mode of HD ABC through Pest analysis,and discusses the operation effect and practical significance of HD ABC's new model.How banks should reform their existing marketing models,establish long-term relationships with customers,and enhance marketcompetitiveness.