The Study To Market Competition Strategy Of State-commercial Banks

With the gradual opening up of China's financial markets and financial deepening reform , China's banking sector has undergone major structural changes in the market and formed amonopoly-competition situation basically . Competition will fiercer in the bank sector. Coupling with the impact of China's accession to the WTO, how to participate in market competition effectively and aquire for competitive advantages, have become the biggest issue the commercial banks have to face. China's state-owned commercial banks in China's financial institutions occupy a principal position. The competitiveness of state-owned commercial banks relate to the performancing of China's economic and financial .Analysising the international and domestic situation, the paper do a detailed analysis of reality which China's commercial banks face .We explored the problem exsited in the competitiveness of China's commercial banks deeply and analysis the reason of the problem .Then the paper do a empirical analysis to the competitiveness of commercial banks with main elements approach. Finally, Based on the actual situation in China's commercial banks ,We give some competition strategy appropriate to our actual for China's state-owned commercial banks from competition strategy in developed country for making some reference to the competitive strategy of our state-owned commercial banks.