A Research On The Development Of The Wealth Management Of China Merchants Securities Co.,Ltd.

Wealth management is gradually being concerned in recent years,but it has been existed and developed for several years ago.Initially from the service to the high net worth population by commercial banks,and now wealth management has been extended to all aspects of the capital market,and even into people's lives.The concept of wealth management has changed from narrow to broad sense.In recent years,the high net worth population of China continues to grow,with the increasing demand for wealth management.As an important subject of domestic wealth management,securities need to explore the new strategy,as the system reformation,financial instruments innovation and so on.In addition,China's wealth management participants are continuously enriched,in addition to traditional banking,securities,insurance,funds,but also a large number of three party wealth management institutions to join the army of wealth management,which further illustrate the wealth management market in China continues to grow,but at the same time the questions of wealth management continue to emerge,including the simple platform of wealth management,the deficiency of wealth management tools,the single investment products,and the management concept is reasonless.Especially in the present stage,the structure of investors in China's securities market is not reasonable,investment philosophy is not mature,which makes the above problems become more apparent.Based on the basic theory of wealth management,this paper refers to the wealth management theory elaborated from the supply dimension and the demand dimension at home and abroad,and consults the basic concepts,research methods and other documents of wealth management.Through the analysis of the present situation and development environment of China Merchants Securities ' wealth management business,this paper finds out the advantages and disadvantages of China Merchants Securities' wealth management business by using the SWOT analysis,proposes the future development objectives and strategies of China Merchants Securities wealth management business objectives and strategies,and in the final chapter expounds the expected obstacles and the corresponding safeguards.Overall,wealth management is not only the urgent demand of the investors,but also the necessary path of the development of securities and other wealth management subjects.China Merchants Securities' wealth management product line,wealth management performance level,and wealth management scale are at high level in the industry,with the current competitive advantages such as personnel team,organizational structure,enterprise culture,collaborative communication,customer resources,but still it faces some problems like over-orientation of product,lack of product innovation,and imperfection of wealth management system platform,so personnel and development mechanism become the key factor in the development of wealth management.In the future development,China Merchants Securities should not only keep the existing resources and talent advantage,but also continue to strengthen the quality enhance of the wealth management team,and introduce other advanced wealth management platform and idea.Apart from the construction of good supply side,China Merchants Securities should continue to pay attention to the education and training of investors,matching supply and demand appropriately,in order to make the development of wealth management smoother.