Research On The Strategy Of Private Wealth Management In Shanghai Branch Of China Merchants Bank

The level of national economy in China to continue the highs in recent two years,more and more high income families in order to raise their asset value,choose professional by wealth managers of financial management,to achieve the purpose of asset value maintained and increased.The biggest profit point of domestic commercial Banks in recent years is mainly to help the newly rich group to carry out professional high value-added services and to reconfigure and manage their assets efficiently.After several years of development,the domestic financial market mechanism have been gradually mature,wealth management professional talent team also in unceasing expansion,all of these Banks' wealth management and other special business provides a foundation to support.This paper mainly USES the Shanghai branch of China merchants bank as the research and analysis object,and USES the research methods of literature data collection and analysis,SWOT analysis and interview questionnaire.At first,the article for wealth management module of the basic business concepts and main content were analyzed,and the interpretation of the basic theoretical foundation,and then on this basis,the analysis of China merchants bank Shanghai branch of private wealth management module business situation,organization structure,business scale,service concept and mode,and then select the branch the questionnaire data were collected for analysis.The conclusion is that the main wealth of high-net-worth clients is the reallocation of assets from the global economy and the inheritance of family wealth.,China merchants bank Shanghai branch of private wealth management centre for its wealth management business and has carried on the SWOT analysis,found the advantage of the China merchants bank Shanghai branch: good customer base,efficient service system,professional elite team of advisers and other large core competitiveness,but there are also some disadvantages,such as the lack of all-round comprehensive financial planning designer,customized personalized financial product innovation,scientific and reasonable performance appraisal system and so on.We should try to seize the wealth of China's growth,and the rapid development of Internet financial technology opportunities,as much as possible the improve the level of private wealth management business professional degree,enhance the comprehensive competitiveness of bank.Finally,the author according to the above analysis,in view of China merchants bank Shanghai branch of the further development of private financial wealth management business to develop new optimization scheme: from a more accurate professional wealth management team;Develop wealth management customer resources;Expanding and enhancing cross-border linkages;Increasing wealth management products;To form a differentiated competition management mode;To broaden the management channels of financial management products to improve and optimize the development strategy of Shanghai branch wealth management business.For China merchants bank Shanghai branch increase private wealth management business management concept and business model,using the optimizing strategy of improvement,hope can give other offer reference and the commercial Banks in the same industry.