Study On The Fresh Agricultural Products Logistics Mode Of Heyuan City

In recent years,Chinese government increasingly focus on the construction of logistics in raw and fresh agricultural product.It is an urgency that to explore more efficient cold-chain logistics modes,to reach higher product quality,lower budget and resource waste.Heyuan city is one of the most important agricultural production area in Guangdong province,which has enormous nature resource in various kinds.However,the local traditional cold chain and the low efficiency of production became the biggest obstacle on the way of economic development.As a result,this essay was aimed to explore the optimal choice of cold chain logistic mode in Heyuan City,and at the same time,offered several suggestions,based on the present problems of logistics industry.This research applied the research method of case study and theoretical background analysis,based on that,have summarized the local development of logistics and present problems.Firstly,six logistics modes of local fresh agri-product have been introduced and analyzed,including their strength and weakness.And then,there are two cases analysis,which are the Heyuan farm produce and by-products whole sale logistics market,representing the new type of wholesale market logistic mode,and the Lighthouse national agricultural demonstration zones,representing the logistic mode leaded by agricultural demonstration zones.The successful cases in other countries were introduced,which generally grouped to Japanese and American cold chain industry.Combining the realistic situation in local agricultural industry and the successful experience of foreign countries,the suggestions of the logistics mode selection have been offer.Firstly,the farmer united organization is the key in further logistic modes construction.Secondly,the mode which combine farmer united organization in modern agricultural demonstration zones with new logistic function whole sale market,could be the optimal direction of the consideration of logistic selection.At last,building and improving the online sales platform and the cold chain specialized logistics company have been suggested.