T Company's Competitive Strategy Research

With over 20 years of rapid development,China has become the world's second largest market for air conditioning,second only to the United States.With its highly efficient and stable products,and focus on providing customers with total solutions to the integrated system,Company T continues to develop in the Chinese market at a faster pace,and has also established its market position in the first tier of the industry.In recent years,with the global macroeconomic slowdown,the decreasing domestic infrastructure investment,the weak export and domestic demand,foreign enterprises gradually move out,also with the increasing saturation of some market sections for air conditioning,the rise of the domestic air-conditioning equipment manufacturers,intensified competition between domestic and foreign air-conditioning manufacturers,technology homogenization,low-cost competitive strategies of some manufacturers,in addition to Company T's own problems,the original competitive advantage of Company T is gradually weakened,although the annual sales did increase slightly,but the market share decreased year by year,the first tier market position has been endangered.Company T must make use of its own advantages,adapt to the external macro environment,develop the right marketing strategy,in order to establish its own competitive advantage and achieve sustainable development.The paper analyzes the macro environment and the industrial environment where Company T locates by using the PEST Analysis Method and Michael Porter's Five Forces Model,and then analyzes Company T's internal environment through the organizational structure,human resources,technology advantage and marketing,and finally through the SWOT Analysis,clearly establishes the competition strategy and the implementation method of Company T.I hope through the above research and analysis,I can put forward new ideas for competition strategy of Company T China.