Research On Application Of "Crushable Elements" In Business Men's Wear Brands Building

At present,the domestic business men's wear market has broad prospects,but the phenomenon of homogeneity is serious.It is an important way for the development of the business men's wear brands to find effective brands building methods,and to create distinctive brand characteristics.This paper is based on the theory of “crushable elements ”,starting from the actual needs of business men's wear enterprises,using literature study,expert interview,consumer interview,questionnaire survey,IBM SPSS Statistics17.0 data analysis,case analysis and other research methods,perfected the theory about “crushable elements ”,the business men's wear's “crushable elements” is fully excavated,the theoretical system of the application of the “crushable elements ” in the business men's wear brands building is constructed.This paper mainly includes the following aspects.(1)The theory of “crushable elements ” is improved.For the further study of the theory of “crushable elements ”,4 research objects were selected(Apple,Coca-Cola,Haier,HUAWEI).19 successful factors of the 4 research objects are obtained.According to the characteristics of the 19 successful factors,the concept definition,content definition and application field of "crushable elements " are presented.(2)The paper focuses on exploring the business men's wear's “crushable elements ”.According to the definition and contents of “crushable elements ” theory,using the Likert scale method,46 “crushable elements” are extracted in business men's wear.There are a total of 35 elements were verified and validated,and a total of 11 elements were added by the investigators.From the point of view of brands building and human senses,the 46“crushable elements” are classified.(3)The characteristics of the “crushable elements ” of the business men's wear are analyzed,and the influence of them on the brand characteristics are compared.Starting from the perspective of brands building and human senses,taking the most easy,easier and less easy to make the business men's wear's brand features prominent elements as the division standard,the theoretical system of the application of the “crushable elements” in the business men's wear's brand construction is constructed.(4)The correctness of the theory is verified by a case study.The further research anddevelopment of the business men's wear's “crushable elements ” using method theory are presented.In this paper,the “crushable elements ” theory is improved.On this basis,the theory is applied in the field of clothing.This paper constructs a set of theories and methods to provide references for the construction of the business men's wear brands,which aims to provide a new idea and theoretical reference for the business men's wear's brands building.