The Development Strategy Of Zhongtian Rice Company

With economic development and social progress,constantly improve people's living standard,the demand for rice is becoming more and more sophisticated,the enterprises especially for small and medium sized rice to rice has brought the huge challenge.In recent years,domestic rice industry internal and external environment changing,people's values change,make once was the main table of rice enterprises face the fierce market competition and industry competition.In under the situation in the new situation of coexistence of opportunities and threats in the complex market competition,rice meridian as a small and medium-sized enterprise rice,become an urgent problem urgently needs to study how to develop.Based on rice meridian as the research object,this paper in order to promote the rice Zhongtian survival and long-term development for the purpose,using a variety of analysis tools to analyze the enterprise's overall situation;Through the international and domestic rice rice industry environment analysis and meridian internal and external environment analysis and comparison,find transit problem in the development of rice,use very classic enterprise development strategy of comprehensive analysis of relevant theoretical knowledge of SWOT analysis model,rice to transit comprehensive analysis of existing problems,and find solution to affect rice transit development,to develop a suitable for the development strategy of rice Zhongtian rational growth,including through intensive development strategy to improve rice Zhongtian core competitiveness,the implementation of diversified development strategy to expand the company scale,as well as chain business strategy to expand the market share and other strategic plan,and put forward the safeguard measures,provide theoretical reference for rice transit development.