The Developing Strategy Study Of Zhongtian Company

A study of strategic development of an enterprise shows that a correct judgment should be made and a proper strategy developed in the light of an enterprise's environment and the changes of its own conditions in expectation of lifting itself out of difficulties which an enterprise is facing and of looking for a faster and better way for its development.According to the situation of the Zhongtian Company, the paper analyses the interior and exterior operating environment of the company, and the tactic combination that should be implemented by the company is researched adopting the SWOT tactic analytical method. After the market forecast analysis, the developing strategy of the company is set up.The main works of the paper are done as follow:(1) Analysis of the exterior environment. It is analyzed that the international and domestic economy and chemical environment, and it is also research about policy situation of the Zhongtian Company and the relationship with PetroChina Liaoyang Petrochemical Company. It is found out that the exterior opportunities and threats of the Zhongtian company.(2) Analysis of the interior environment. The strengths and weaknesses existing in the Zhongtian Company are found out through the research about the finance, product, humane resource, and management of the company, by reviewing its history and investigating its actuality.(3) Working out developing strategy. The tactic combination that should be implemented by the Zhongtian Company is suggested after its strengths and weaknesses, the opportunities and threats it faces are found out by the SWOT analytical method. The developing strategy is set up after market forecasting.The study indicates that the strategic objective of the Zhongtian company should be achieved carry out by reduce cost, strengthen market exploring, the set alteration, new product exploration, improving employee diathesis, optimizing the organize, setting up corporate culture of its own and so on, developing strategy alliance between corporations step by step.